2022 – the start of another new year. For many beverage consumers, the New Year offers an opportunity to reassess their lifestyle choices in line with their health and wellness priorities.
For those who value luxury, quality and flavour above all else, Dilmah Iced Tea is the natural choice. Sri Lankan Ceylon tea is renowned worldwide for its rich flavour and natural goodness, but Dilmah Tea provides something more. Freshly picked, perfected and packed at source, the tea leaves not only retain their natural, rich Ceylon flavour, but also contain all the natural antioxidants and goodness of fresh tea. Read on to find out more…
Nothing but goodness
Tea isn’t generally considered a functional beverage, but black tea contains bioactive compounds and powerful natural antioxidants. Studies have shown that the antioxidant activity of flavonoids in green and black tea reduces the risk of many degenerative diseases and helps to maintain good oral health. The main degenerative diseases of concern today are heart disease, high blood pressure, stroke, cancer and diabetes.
Most of the health benefits in tea are due to the presence of flavonoids. However, if tea is not stored properly after processing, the flavonoid content can deplete with time, reducing the health benefits. Proper packaging after processing can preserve the flavonoids for two to three years with very little decrease in the content, preserving the health benefits.
Dilmah Single Origin, Hand-Picked Ceylon Tea
The tea leaves used to create Dilmah Iced Tea are grown, harvested and processed at source, using freshly hand-picked tea leaves rather than conventional processed black tea. The fresh tea processed within hours on one of the Dilmah family tea estates in Sri Lanka.
This method locks in the freshness and natural antioxidants, along with the assurance of real Ceylon Tea taste.
Strong market growth
The black tea segment formed the majority of ready-to-drink tea market share in 2019, and has remained dominant since – thanks largely to rising numbers of tea drinkers across the globe. What’s more, the high concentration of antioxidants and polyphenols makes black tea popular among health-conscious people.
Within the iced tea category, this means that hand-crafted, high quality beverages like Dilmah Elixir of Ceylon will be perfectly positioned to tap into demand for functional beverages that both taste good, and are good for you.
BPI - An Innovative Beverage Hub
BPI is a next generation beverage hub, and we count a number of health and wellness beverage pioneers within our partnership of innovative brands.
Our partners include Dilmah Iced Tea, RAYBU BCAA Energy, Green Monké cannabis drinks and many more, spanning functional, wellness and performance categories.
We provide turn-key solutions to our partners. We are fueled by our dedication to health, wellness and social responsibility. Our mission is to bring innovative, healthy, tasty beverages to the world.
