Trend 1: RTD
Ready-to-drink, or RTD, beverages are continuing their meteoric rise, and RTD coffee is having a particular growth moment. Taking the world’s favorite energy-boosting beverage and putting it in a convenient, on-the-go format is a winning strategy, and canned or bottled products also offer great opportunities for branding and shelf standout. The global market for RTD coffee was valued at $22.44 billion in 2019, and is projected to reach $42.36 billion by 2027.
Trend 2: CHILLED
Trend 3: FUNCTIONAL BENEFITS
Trend 4: INDIVIDUAL TASTES
Trend 5: SPECIALIST MILKS
Brand Spotlight: Boost Coffee
Hitting a number of major upcoming trends in the coffee market, beverage brand Boost Drinks’ new offering, Boost Coffee, is set to be a game-changer in the RTD coffee category.
From humble beginnings in 2001, Boost has set its sights on creating beverage products that meet consumer needs, with a range of energy drinks covering protein drinks, sports drinks and energy drinks – and, now completing the performance line-up, Boost Coffee.
A great tasting, top quality chilled coffee at a fraction of the price of the brand leader, Boost Coffee has already proved itself a leader in the fast-growing ready to drink coffee category. The two flavor variants, Boost Iced Coffee Caffe Latte and Boost Double Espresso, offer a smooth-tasting, quality product that offers extended shelf life compared to other brands.
Simon Gray, founder and managing director at Boost, said: “Chilled coffee is the fastest growing functional drink category in the Symbol and Indies channel. At Boost, we saw the potential to create a standout, quality product in what is already a high performing category.
“It will allow us to enhance our functional drinks positioning and continue to proudly support independent retailers as we have done since 2001. We’re confident our products will continue to challenge the market and be enjoyed by consumers.”
Meet Beverage Partners International (BPI)
Today’s consumers want unique, relevant, and inspiring brands. They are thirsty for new concepts and new tastes, and they are looking for well-crafted brands that can cater to increasingly specialized market segments. The future of beverages lies in identifying these emerging micro-trends and monopolizing the opportunities they offer – whether a new functional health ingredient, a specific consumption opportunity during the day, or a new take on an existing beverage category.
That’s where BPI comes in.
BPI’s portfolio contains some of the global beverage industry’s most innovative brands, and with an extensive network connecting some of the largest independent bottlers and brands in the world, it has the means to deliver them. By implementing our vast experience and knowledge, we hope to help you enjoy the same success.
If you are a Bottler or a Distributor, we invite you to contact BPI and join us for a unique opportunity to revolutionize your beverage business.