Canada’s strict regulations on edible cannabis send a strong message that all cannabis/CBC infused beverage brand owners need to hear. Chances are that most countries will follow Canada’s lead and we therefore have an opportunity to prepare our beverage manufacturing strategies in advance. Even though the regulations are quite overwhelming, we at BPI believe that they open up a broad spectrum of opportunities.
- Since cannabis products are forbidden to be associated with alcoholic brands, there is market niche within which cannabis beverages can flourish.
There is a sound opportunity for non-breweries and non-alcoholic beverages to transform into adult brands.
Brand owners can use onset/offset of cannabis as a market differentiator.
The beverage industry is going to exponentially expand. Beyond vitamins and minerals, terpenes open up a whole new world of opportunities.
Canada's final regulations on edible cannabis
|Type of regulation||Edible cannabis (eating or drinking)|
|THC limit||• 10 mg of THC per package|
|Product rules|| • No added vitamins or minerals
• No nicotine or added alcohol
• Limits on caffeine
|Packaging|| • Child-resistant
|Label|| • Standardized cannabis symbol for products containing THC
• Health Warning Message
• THC/CBD content
• Equivalency to dried cannabis to determine public possession limit
• Ingredient list
• Nutrition Facts Table
|Other|| • Must not be appealing to youth
• Must not make health claims
• No elements that would associate the product with alcoholic beverages, tobacco products, or vaping products
• Must not make dietary claims
• Must not make cosmetic claims
Disclaimer: This is not a complete list of the regulatory rules for each class of cannabis. It is also not a complete list of product examples. For more information on the amendments to the Cannabis Regulations, please visit Canada.ca/Cannabis.
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BPI portfolio offers – Raybu Energy BCAA Drink, Chahoo Craft Cola, Eyes Open Energy, Ragnar non-alcoholic beer, Craft beer brands using Sandymount technologies and other unique beverage brands.