{"id":3249,"date":"2021-11-17T12:16:31","date_gmt":"2021-11-17T10:16:31","guid":{"rendered":"https:\/\/bpi-bev.com\/?p=3249"},"modified":"2021-11-17T12:22:19","modified_gmt":"2021-11-17T10:22:19","slug":"dos-and-donts-developing-effective-cannabinoid-beverages","status":"publish","type":"post","link":"https:\/\/bpi-bev.com\/dos-and-donts-developing-effective-cannabinoid-beverages\/","title":{"rendered":"DO’s AND DON’Ts: DEVELOPING EFFECTIVE CANNABINOID BEVERAGES"},"content":{"rendered":"\t\t
The use of cannabinoids and terrapenes \u2013 mostly extracted from Hemp, which is known for its high CBD and low THC \u2013 has created a totally new category in the functional beverage space.
Broad spectrum CBD formulations contain the complete range of cannabinoids and terpenes found in the plant, and are known for their relaxation, anti-stress, balance & general well-being effects.
As consumers keep looking to improve their well-being, CBD beverages are revolutionizing the beverage market.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
To help you with your cannabinoid beverage development, the BPI team has prepared a list of ‘do and don’t’ insights – take a look below.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t 1. Target Niche Markets. \u00a0<\/p>\n 2. Team Up \u00a0<\/p>\n 3. Manage Expectations.<\/strong> \u00a0<\/p>\n 4. Think Beyond CBD. \u00a0<\/p>\n 5. Keep Records.<\/strong> 1. Downplay your product. \u00a0<\/p>\n 2. Skimp on the science.<\/strong> \u00a0<\/p>\n 3. Use inadequate manufacturing processes. \u00a0<\/p>\n 4. Don’t start with the brand.<\/strong> \u00a0<\/p>\n 5. Rush.<\/strong> At BPI, we are uniquely positioned to provide unmatched expertise on brand building, R&D, commercial, retail, wholesale and manufacturing. When you join the BPI international hub, you become part of a global partnership, gaining access to all the knowledge and know-how of our brand partners across the world. We offer a super-fast route to market, so you can meet untapped needs of today\u2019s health-engaged consumers, and build a competitive brand portfolio with proven, successful brands.<\/strong><\/p> \u00a0<\/p> BPI is headquartered in Israel and Ireland, with regional offices strategically located around the world in key locations, including Singapore, London, Delhi, Manila, Johannesburg, and Vilnius.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tDo:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
<\/strong> The most profitable brands are those that target niche markets\/segments. We recommend focusing on OFS (One Single Functionality).<\/p>\n
<\/strong> CBD alone is not enough – combine it with other compounds that will act synergistically to benefit from the entourage effect.<\/p>\n
Set the right expectations for your consumers. Unlike caffeine, the effect of CBD isn\u2019t immediate. You need to clarify its benefits in order to guarantee high levels of customer satisfaction .<\/p>\n
<\/strong> CBD is the most recognized molecule, but the plant provides so many other functional benefits. Think cannabinoids\u2026 beyond CBD.<\/p>\n
Make sure that you have a clear tracking record of the strain of the plant. This is critical for building brand credibility.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tDon\u2019t:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
<\/strong> Cannabinoids are a powerful ancient remedy with endless medicinal attributes. Don\u2019t brand your product as just another \u2018soft drink\u2019. Give it the premium platform it deserves.<\/p>\n
Be careful when using water soluble CBD that isn\u2019t backed by strong scientific evidence.<\/p>\n
<\/strong> CBD oil tends to stick to the inner wall of the packaging.<\/p>\n
Spend time investigating the functionality of the beverage first, and from there develop your product and brand organically.<\/p>\n
Take your time. Yes, the market is growing \u2026 but only quality brands with a clear value proposition will last the test of time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t