{"id":2714,"date":"2021-03-09T15:32:46","date_gmt":"2021-03-09T13:32:46","guid":{"rendered":"https:\/\/bpi-bev.com\/?p=2714"},"modified":"2021-03-11T12:21:51","modified_gmt":"2021-03-11T10:21:51","slug":"interview-with-simon-gray-founder-boost-drink-uk","status":"publish","type":"post","link":"https:\/\/bpi-bev.com\/interview-with-simon-gray-founder-boost-drink-uk\/","title":{"rendered":"Interview with Simon Gray- Founder, BOOST Drink, UK"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2714\" class=\"elementor elementor-2714\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bcbefed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bcbefed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b25f692\" data-id=\"5b25f692\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a9233 elementor-widget elementor-widget-text-editor\" data-id=\"c2a9233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>BPI Beverage Insights Episode 3: Simon Gray, Founder, BOOST Drinks UK, speak with BPI about 2021 and beyond.<\/strong><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">From supporting its convenience channel partners through COVID-19 to launching a new iced coffee RTD, 2020 was a busy year for <\/span><b>Boost Energy Drinks.<\/b><span style=\"font-weight: 400;\"> And 2021 is shaping up to be no different, founder and managing director Simon Gray told Bryony Andrews in the latest episode of BPI&#8217;s Beverage Insights.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Discussing the macro trends shaping functional category, Simon said: \u201cI think usage occasions are changing, needs and tastes are changing, so functionality really comes into its own, whether it\u2019s the stimulation energy that is how we were founded, moving more into the isotonics and the hydration market.\u201d<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Take a look below for our discussion on embracing digital ways of working, plans to expand Boost\u2019s international footprint, and more!<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">BPI&#8217;s Beverage Insights 2021 is a series of ZOOM interviews with key figures in the beverage business, inviting them to share their insights to offer a greater understanding of where the industry is heading in 2021 and beyond.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e57f4f elementor-widget elementor-widget-spacer\" data-id=\"1e57f4f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c6dbb elementor-widget elementor-widget-video\" data-id=\"c7c6dbb\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=KhwnS1cKkG0&amp;ab_channel=BeveragePartnersInternational&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0100ba6 elementor-widget elementor-widget-spacer\" data-id=\"0100ba6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb26e2 elementor-widget elementor-widget-text-editor\" data-id=\"6fb26e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>If you are a Bottler or a Distributor, we invite you to contact BPI and join us for a unique opportunity to revolutionize your beverage business.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BPI Beverage Insights Episode 3: Simon Gray, Founder, BOOST Drinks UK, speak with BPI about 2021 and beyond. \u00a0 From supporting its convenience channel partners through COVID-19 to launching a new iced coffee RTD, 2020 was a busy year for Boost Energy Drinks. And 2021 is shaping up to be no different, founder and managing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Simon Gray- Founder, BOOST Drink, UK | BPI<\/title>\n<meta name=\"description\" content=\".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bpi-bev.com\/interview-with-simon-gray-founder-boost-drink-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview 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